Privacy Policy

We at Strings value your trust and are fully committed to respecting your privacy and shall ensure that your personal information is safe with us. This privacy policy provides information pertaining to the methodology of collection and use of your personal and non-personal data by Strings as a result of your usage of our Devices (“Firefly Devices”), Website (“”) and App under the name ‘Firefly Connect’ (“Firefly App”), for the purposes of our services. Strings does not share your personal information to third parties, unless it is necessary to provide you with products or services available from Strings and any such third parties are required to keep your information secure and confidential.

The Website, Devices and App are jointly referred to as the “Platform”. References to “you” or "your" in this Privacy Policy refer to the users of this Platform whether or not you access the services available on the Platform or consummate a transaction on the Platform. References to “we”, “our” or “us” shall mean Strings, the Website, Firefly Devices and the Firefly App, all proprietary rights to which vest exclusively with Strings.

By using our products, services and accessing our Website and App, you expressly consent to the terms and conditions of this Privacy Policy and the Terms & Conditions of Use of our Platform, irrespective of whether services provided by us were availed or business transactions were carried out by you through our Website and App. If you do not agree with the terms and conditions of this Privacy Policy, please do not proceed further to use or access this Platform.

Information that may be collected and manner of its use

Information collected by our Devices, Website and App include:

Firefly Devices: Model and Serial Number, activity logs, historic and current configuration, Device IP address and Wifi SSID are collected to ensure connectivity of the devices and quality of service provided. Consumer usage data is collected and stored temporarily to ensure proper functioning of the Firefly devices.

Firefly App: The App collects your Name and Email ID to identify you as the user of a specific Firefly Device. You may choose to provide your Phone number, Address and Age in order to purchase Firefly Devices through the App and / or to complete your profile information for better user experience. We identify the operating system of your mobile device to provide services specific to your operating system. We may also access your GPS location for Geo Fencing services. The Firefly App may access your phone book so that you can invite your family members as additional users joining your Firefly App experience. Rest assured, we do not use your phone book information collected in any other manner.

Website: collects your Name, Phone number, Email ID and address for shipping of products purchased by you.

We collect "Personal Information" which refers to any data that identifies or can be used to uniquely identify, contact or locate a single person, to whom such information pertains including, but not limited to, name, address, age, gender, phone number, email address. Your personal information may be requested and collected by our Platform in the specific manner as explained above, during the course of your use of our products and services in order to provide the features and functionality of our products and services, streamline your online purchase, user experience or help us serve you better through an online survey, newsletters, email alerts, notifications, special offers, contests, communication with our customer service, provide reviews of our products etc. You may also provide us with some of the above mentioned personal information of a friend whom you may be referring or sending a gift purchase. Information deemed to be relevant to your interest in our services shall be collected for data analysis, audits, in order to track your preferences, in order to give you a customised online experience and notify you of updates of our services. Financial profiles, debit card and credit card information collected for purchase of our products and services are collected by third party payment gateways as per per the terms and conditions of the gateway’s services. We do not collect and retain your financial information in any manner.

“Non Personal Information” derived from your access and/ or use of our Platform may be collected by us each time you access and/ or use our Platform for storage in server logs. In order to increase the efficiency of our products and services provided to you, we may collect certain non personal information which may include details of your IP address which do not identify you personally, yet give us data regarding the type of user accessing our Platform including and not limited to GPS location, connectivity and product usage patterns. We do not collect information pertaining to user browsing activities, type of browser used by you, duration and frequency of your browsing activities on our Website.

You can also register on the Platform by logging into online accounts you may have with Third Party sites (e.g. Google), a “Third Party Account”. As part of the functionality of the Platform, you may link your account with Third Party Accounts, by either: (i) providing your Third Party Account login information to us through the Platform; or (ii) allowing us to access your Third Party Account, as is permitted under the applicable terms and conditions that govern your use of each Third Party Account. You represent that you are entitled to disclose your Third Party Account login information to us and/or grant us access to your Third Party Account (including, but not limited to, for the purposes described herein), without breach by you of any of the terms and conditions that govern your use of the applicable Third Party Account and without obligating us to pay any fees or making us subject to any usage limitations imposed by the applicable Third Party sites. If you decide to register by logging into a Third Party Account via our Platform, we will obtain the Personal Information you have provided to the applicable Third Party sites (such as your “real” name, email address, profile picture, other information you make publicly available via the applicable Third Party sites and/or other information you authorise us to access by authorising the Third Party sites to provide such information) from your Third Party Accounts and use that information to create your account and profile page and you will become a member. Depending on the Third Party Accounts you choose and subject to the privacy settings that you have set in such Third Party Accounts, you understand that by granting us access to the Third Party Accounts, we will access, make available and store (if applicable and as permitted by the Third Party sites and authorised by you) the information in your Third Party Accounts so that it is available on and through your account on the Platform. If there is information about your “friends” or people with whom you are associated in your Third Party Account, the information we obtain about those “friends” or people with whom you are associated, may also depend on the privacy settings such people have with the applicable Third Party sites.

Third Party Disclosure

Third Party Disclosure of your information shall be restricted by us for the purpose of fulfilling our obligations and services.

a. Some of your Personal Information shall be passed on to third parties supporting our services, such as Courier Companies required for efficient completion and delivery of your order. If you sign up for a newsletter, notification, promotion or contest we offer in partnership with a third party, we may share your Personal Information to such third parties. In such cases, we require that these parties agree to use the information solely for the purpose for which we provided it to them and in accordance with our Privacy Policy.

b. Your credit-card details are transacted upon secure third party sites of approved payment gateways which are digitally under encryption, thereby providing the highest possible degree of care.

c. Your Personal Information may be disclosed pursuant to judicial subpoenas, court order, legal process as per the laws of the land, investigate fraud or other unlawful activity, protect the rights and property of our users and operation, which may be without notice to you.

d. Your information is our priority and responsibility, when obtained through direct usage of our Platform. Links to other websites may be available on our website and once you leave our website, any user activity by you on third party websites shall not be bound by this Privacy Policy.

e. Your information shall not be traded or sold in any manner, except as specified herein, or if express consent is sought from you.

f. In the event we are part of an acquisition, merger, potential business investment with another company, we reserve the right to transfer all information we have collected from our users in connection with such acquisition or merger.

g. We may allow third party service providers to place ads on our behalf across the internet and they may collect certain anonymous non-personal information such as your frequency of site visits or product preference so as to target advertisements for certain goods and services.

h. We do not knowingly or intentionally collect personal information from children under the age of 18. Any child below the age of 18 should rely on a parent or guardian for assistance on our Platform. Information collected from children below the age of 18 shall be used only for the purpose and functionality of our Platform under our discretion. Parents can choose to withdraw consent for usage of such information and deletion of the same.


We may offer email, Firefly App notifications, SMS, multimedia message service (MMS) or other forms of communication to share information with you about certain promotions or features the Platform may choose to offer or about our affiliates, subsidiaries, business partners, advertisers and sponsors. You may receive such communication when you have registered as a user in order to provide advertisements about goods and services of interest to you.


We strive to ensure the security, integrity and privacy of your Personal Information and to protect your Personal Information against unauthorised access or unauthorised alteration, disclosure or destruction. Transmissions are encrypted when the Device and App communicate with our servers. We also use other physical, managerial, and technical safeguards that are designed to improve the integrity and security of your personally identifiable information. We cannot, however, ensure or warrant the security of any information you transmit to us or store on the Service, and you do so at your own risk. We also cannot guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.

We are not responsible for any breach of security or for any actions of any Third Parties that receive your Personal Information. The Services are also linked to other sites and we are not/shall be not responsible for their privacy policies or practices as it is beyond our control.

If we learn of a security breach, then we may attempt to notify you electronically so that you can take appropriate protective steps. We may post a notice through the Platform if a security breach occurs. Depending on where you live, you may have a legal right to receive notice of a security breach in writing. To receive a free written notice of a security breach you should notify us.

Notwithstanding anything contained in this Privacy Policy or elsewhere, Strings shall not be held responsible for any loss, damage or misuse of Your Personal Information, if such loss, damage or misuse is attributable to a Force Majeure event that is beyond our reasonable control and shall include, without limitation, sabotage, fire, flood, acts of God, strikes or industrial action of any kind, riots, war, acts of government, computer hacking, unauthorised access to computer data and storage device, computer crashes, breach of security and encryption, etc.

Duration of Storage and Withdrawal of Consent

We shall keep the information provided by you to us, for the time period that is necessary and consistent with the purpose for which you have given it to us. You may choose not to provide us with certain information, but that may result in you being unable to use certain features of our products and services.

We take no responsibility for the authenticity of the information provided by you to us and any third party claims resulting from inaccuracy of your information. You are advised to contact us to update your personal information such as change in address, phone number, email ID etc. to ensure accuracy of our records and uninterrupted services from us including timely delivery and fulfilment of your order.

You may opt to withdraw your information from our records by contacting us. Except where needed to respond to a query from you or fulfil an order, we will delete your personal information on request by you.

Please note that while any changes you make will be reflected in active user databases within a reasonable period of time, we may retain all information you submit for backups, archiving, prevention of fraud and abuse, analytics, satisfaction of legal obligations, or where we otherwise reasonably believe that we have a legitimate reason to do so.

We may change this Privacy Policy from time to time. If we make material changes to this Privacy Policy and in the manner we treat your personal information, we will provide you notice through the Website and/or Firefly App. Your continued use of the Platform after such notice constitutes your consent to the changes. You are encouraged to check this Privacy Policy regularly for the latest updates to our privacy practices.

If you have any questions about this Privacy Policy, please feel free to contact us.

Any notice to Strings must be sent by postal mail to: Strings Corp., Plot No 4, Jupiter Colony, Sikh Road, Secunderabad, India - 500009, with a email copy to